Procter & Gamble rolls out dish soap with Latin flare

Procter & Gamble Co. is taking its battle for Hispanic consumers all the way to the kitchen sink.

When the consumer products giant launched its Gain dish-washing soap last year, it was the first new hand dish-washing brand for P&G in nearly 40 years. It was also an attempt to go after the nation’s largest minority group and one of the fastest growing demographics by using colorful packaging and citrus aromas.

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