Cantarel’s responsibilities at República include leading the integrated account management within the advertising, branding, digital and promotions practices. Marketing leader has proven 15-year success record with major brands including McDonald’s, Kmart and GMC Trucks.
República has appointed Stephane Cantarel as Senior Director of Client Services. With more than 15 years of success in both the general and U.S. Hispanic markets, Cantarel joins República from Alma DDB, where he spent 11 years in various capacities within the agency’s account services department. Until recently, Cantarel was an Account Director on the national McDonald’s account.
Cantarel’s expertise includes multicultural marketing, promotions, broadcast management and event marketing, and he also has a strong understanding of the Latin music business related to advertising and event marketing. In 2000, Cantarel joined Del Rivero Messianu Advertising (Alma DDB’s predecessor) to direct the national U.S. Hispanic McDonald’s account. He developed the company’s national advertising effort for several product categories and managed advertising and promotions for its national Latin music program. In 1996, Cantarel joined Castor Advertising in New York, handling account management for both the national Kmart and GMC Trucks accounts.
Cantarel’s responsibilities at República include leading the integrated account management within the advertising, branding, digital and promotions practices. Cantarel received his bachelor’s degree in advertising and marketing, cum laude, from Emerson College in Boston.