Stein Mart looks to reach Hispanic markets
Expense control and better inventory management have improved results for Stein Mart Inc. over the past two years. That’s put the Jacksonville-based fashion retailer in position to continue growing earnings as it grows sales, President and CEO David Stovall told shareholders at Tuesday’s annual meeting.
“Our top priority is increasing sales to improve profit growth,” he said.
One way to increase sales is by reaching new customers, including a new campaign to target Hispanic shoppers with Spanish-language advertising, Stovall said.