PeopleEnEspanol.com has partnered with NowLive, a live event production and streaming company, to provide the official webcast from People en Espanol’s “Las Estrellas del Ano” event—live from the red carpet.
On Thursday, December 8, from 9:00-11:00 PM EST, PeopleEnEspanol.com users will have a virtual front-row seat; live on the red carpet from “Las Estrellas del Ano,” People en Espanol’s annual celebration of the most buzz-worthy Latino stars in television, movies and music. Visitors to PeopleEnEspanol.com will have an exclusive all-access pass to the live Las Estrellas del Ano event where they can catch celebrity interviews, a sneak-peak at the hottest fashion, and be front and center of the action where the industry’s biggest stars will unite for one night—under one roof. Users will also be able to chat live using their Facebook account on PeopleEnEspanol.com, and follow the event using the Twitter hashtag #premiospeople.
For the eighth consecutive year, this Miami-based star-studded gala honors the hottest Hispanic celebrities who have made their mark in 2011. The “Stars of the Year” are selected by People en Espanol editors, along with users’ picks for their favorite, as voted for online at PeopleEnEspanol.com. Many of those featured in the issue will attend the party including Puerto Rican actress Adamari Lopez, and Mexican television presenter Galilea Montijo, who appear on the cover of the December “Estrellas” issue.
Partnering with NowLive, PeopleEnEspanol.com will offer an exclusive, real-time experience, making the fans feel that they are at the red carpet itself. NowLive provides fans a way to interact with high-profile events through user-controlled engagement tools including multi-social network chat, multi-camera viewing and real-time interactive show programming. The live streaming will be hosted by Ernesto Sanchez, managing editor, People en Espanol digital, and Kika Rocha, fashion and beauty director, People en Espanol. Ernesto and Kika will chat with the night’s winners about fashion, beauty and noteworthy scoops. The first webcast will go live from the red carpet at 9:00-11:00 PM EST, with a special repeat cast from 11:00 PM-1:00 AM. “Las Estrellas del Ano” live streaming is sponsored by L’Oreal Paris.
“We are thrilled to bring this new and exciting content to our readers,” said Armando Correa, managing editor, People en Espanol. “Our readers picked their favorites for the “Las Estrellas del Ano” issue, and now they will have the chance to see them live and in real time at our event.”
“We have created a robust digital experience for our readers and users,” said Monique Manso, publisher, People en Espanol. “We’re putting a lens on the excitement of the red carpet and bringing the People en Espanol brand into their homes. Live streaming is a new vehicle in the Hispanic market and we’re excited to be the first Hispanic brand to partner with NowLive.”
“We created NowLive as a way for fans to interact with high-profile events,” says Sara Bordo, cofounder and CEO of NowLive. “We’re thrilled to partner with People en Espanol for their annual “Las Estrellas del Ano” event and bring the Latino community closer to their favorite stars than ever before.”