This year, Starbucks Coffee Company is celebrating the launch of the holiday season with an innovative new mobile app.  Starbucks Cup Magic is an augmented reality app customers can download for free and use to discover Starbucks holiday characters found on iconic red cups, coffee bags and signage.

Customers can watch beloved holiday characters leap to life in various merry holiday scenes. From carolers singing holiday tunes, to an ice skater practicing her spins, to a boy and his dog having a wonderful time sledding down a hill, the Starbucks Cup Magic app allows customers to interact with Starbucks characters in a festive and fun way, Starbucks-style, for the very first time.

Not only will customers be able to bring Starbucks holiday characters to life, they will also be able to use the new app to pass merry sentiment this holiday season. The Starbucks Cup Magic app allows users to share a snapshot of the merry scene via email or Facebook or simply click a button to send a Starbucks Card eGift to friends, family or anyone else on their holiday list. The Starbucks Cup Magic app is available now for download for iPhone devices in the U.S. and Canada, iPod touch devices in the U.S., and coming soon to customers with Android™-powered devices. To learn more, visit

In addition, to kick off the season, Nov. 17-20 customers are invited to bring a friend to one of Starbucks participating stores throughout the U.S. and Canada between 2-5 p.m. to enjoy a free handcrafted holiday beverage with the purchase of any holiday beverage of greater or equal value. Customers can experience the first taste of the season through the return of Starbucks popular holiday beverages, including Peppermint Mocha, Gingerbread Latte, Eggnog Latte, and Caramel Brulée Latte, as well as the much anticipated new Skinny Peppermint Mocha, one of the most requested beverages on

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