Malena Higuera, Senior Vice President, US Marketing, L’Oréal Paris’ and Patricia Pineda, Group Vice President, Hispanic Business Strategy Group, Toyota Motor Company today were named co-chairs of the national advisory board of Hispanicize 2016 that features senior executives and influencers from the nation’s leading U.S. Hispanic brands, marketing agencies, digital content creators, journalism, Latin music and film industries. Hispanicize 2016 (www.HispanicizeEvent.com), the 7th anniversary Latino trends event for top influencers in social media, marketing, journalism, music, film and tech, returns to the InterContinental hotel in downtown Miami, April 4-8, 2016. (See the Hispanicize 2015 recap video here: https://www.youtube.com/watch?v=TVG9vBmpJJc) “We’re honored to have two powerhouse Latinas contribute their leadership and insights to make Hispanicize 2016 the most uplifting, creative and unifying multi-industry event in our seven year history,” said Manny Ruiz, founder and creative director of the Hispanicize event. “2016 is a critical year for Latinos to be heard and seen like never before and with the support of our national advisory board Hispanicize will rise to the occasion.” Among the most prominent items on the national advisory board’s agenda are judging the national Latino Influencer Awards for excellence in digital content creation, marketing and cultural influence, the Positive Impact Awards, the evolution of the Hispanicize Music Festival, the creation of the first Hispanic Journalist Showcase for Spanish-speaking journalists and the Hispanicize Film Showcase. In addition to Higuera and Pineda, the Hispanicize 2016 board is comprised of: — Mariela Ure, Senior Vice President and Hispanic Segment Strategy Lead for Enterprise Marketing, Wells Fargo — Luis Rosero, Director of Hispanic Business Strategy Group, Toyota Motor North America — Jason Riveiro, Multicultural Marketing Manager, Big Lots, Inc. — Dorinda Walker, Director of Consumer Strategy & Key Initiatives, Multicultural Marketing, Prudential Financial, Inc. — Lisa Villareal, Vice President & Account Team Lead for Corporate Social Responsibility, Global Communications, Prudential Financial, Inc. — Tim Bunch, CMO, Sundial Brands — Mauricio Jimenez, Hispanic Marketing Manager- Foods/Refresh, Unilever — Maria-Cecilia Toro de Guertin, Director, Multicultural Publicity, Walt Disney Studios — Elizabeth Ninomiya, Manager of Corporate Communications, Latin America & Caribbean/U.S. Hispanic, JetBlue Airways — Monica Granados, Digital Content Strategist & Editor – Que Rica Vida at General Mills — Craig Smith, Managing Director of Corporate Communications, Best Western International — César M. Melgoza, founder and CEO, Geoscape — Natalie Boden, President, BodenPR — Carlos Correcha-Price, General Manager, Edelman Miami — Jose Villa, President, Sensis — Lili Gil Valletta, CEO and Co-Founder, XL Alliance — Jorge Ortega, Executive Vice President, Managing Director, Burson Marsteller-Miami — Zandra Zuno, EVP, National Practice Leader, Multicultural Marketing, Golin — Isaac Mizrahi, Co President, Chief Operating Officer, Alma — Luis Miguel Messianu, Creative Chairman-CEO, Alma — Julie Jameson Grayum, PR / Social Media Account Director, Lopez Negrete Communications, Inc. — Roxana Lissa, CEO, RL Public Relations — Hugo Perez, Executive Vice President, Global Content & Digital Innovation, Zeno Group — Kimberly Stohl, Director, Citizen Relations — Jorge A. Plasencia, Co-Founder, Chairman and CEO, República — Servio Fernandez, President, BTL Network — Sara Ataie, Senior Director, BTL Network — Calixto Chinchilla, Director of Hispanicize Film Showcase and former Executive Director of the New York International Latino Film Festival — Mekahlo Medina, President, National Association of Hispanic Journalists — Hugo Balta, Immediate Past President, National Association of Hispanic Journalists and Senior Director, Multicultural Content, ESPN — Veronica Villafañe, Publisher, MediaMoves.com — Juan Alanis, Publisher of Juan of Words and VP Corporate Communications/Social Media at Fleishman Hillard — Rocio Mora, Creator, Risas Rizos — José Hernández Falcón, Founder/Organizer, Puerto Rico BloggerCon — Rosy McMichael, YouTube Beauty Vlogger, RosyMcMichael.com — Elayna Fernandez, Creator, The Positive Mom — Eddie Garcia, Founder, OMGitsEddieG.com — Jairo Orozco and Bryan Rojo, Instagram Creators, Mexican Gueys — Carolyn Scott, Founder, Healthy Voyager — Charlie Lapson, Founder & CEO, Red Carpet Rumba / Red Carpet Tips, and TV Style Expert — Cristy Clavijo-Kish, Co-Managing Partner, DiMe Media — Jorge Bravo, Founder, Hispanic Kitchen — Katherine Johnson, Partner, Hispanicize Event and Co-Director, Hispanicize Music Festival — George Cabrera, President/CEO, ASPIRA of Florida