Malena Higuera, Senior Vice President, US Marketing, L’Oréal Paris’ and Patricia Pineda, Group Vice President, Hispanic Business Strategy Group, Toyota Motor Company today were named co-chairs of the national advisory board of Hispanicize 2016 that features senior executives and influencers from the nation’s leading U.S. Hispanic brands, marketing agencies, digital content creators, journalism, Latin music and film industries. Hispanicize 2016 (, the 7th anniversary Latino trends event for top influencers in social media, marketing, journalism, music, film and tech, returns to the InterContinental hotel in downtown Miami, April 4-8, 2016. (See the Hispanicize 2015 recap video here: “We’re honored to have two powerhouse Latinas contribute their leadership and insights to make Hispanicize 2016 the most uplifting, creative and unifying multi-industry event in our seven year history,” said Manny Ruiz, founder and creative director of the Hispanicize event. “2016 is a critical year for Latinos to be heard and seen like never before and with the support of our national advisory board Hispanicize will rise to the occasion.” Among the most prominent items on the national advisory board’s agenda are judging the national Latino Influencer Awards for excellence in digital content creation, marketing and cultural influence, the Positive Impact Awards, the evolution of the Hispanicize Music Festival, the creation of the first Hispanic Journalist Showcase for Spanish-speaking journalists and the Hispanicize Film Showcase. In addition to Higuera and Pineda, the Hispanicize 2016 board is comprised of: — Mariela Ure, Senior Vice President and Hispanic Segment Strategy Lead for Enterprise Marketing, Wells FargoLuis Rosero, Director of Hispanic Business Strategy Group, Toyota Motor North AmericaJason Riveiro, Multicultural Marketing Manager, Big Lots, Inc.Dorinda Walker, Director of Consumer Strategy & Key Initiatives, Multicultural Marketing, Prudential Financial, Inc. — Lisa Villareal, Vice President & Account Team Lead for Corporate Social Responsibility, Global Communications, Prudential Financial, Inc.Tim Bunch, CMO, Sundial Brands Mauricio Jimenez, Hispanic Marketing Manager- Foods/Refresh, UnileverMaria-Cecilia Toro de Guertin, Director, Multicultural Publicity, Walt Disney StudiosElizabeth Ninomiya, Manager of Corporate Communications, Latin America & Caribbean/U.S. Hispanic, JetBlue AirwaysMonica Granados, Digital Content Strategist & Editor – Que Rica Vida at General MillsCraig Smith, Managing Director of Corporate Communications, Best Western InternationalCésar M. Melgoza, founder and CEO, GeoscapeNatalie Boden, President, BodenPRCarlos Correcha-Price, General Manager, Edelman MiamiJose Villa, President, Sensis Lili Gil Valletta, CEO and Co-Founder, XL AllianceJorge Ortega, Executive Vice President, Managing Director, Burson Marsteller-MiamiZandra Zuno, EVP, National Practice Leader, Multicultural Marketing, GolinIsaac Mizrahi, Co President, Chief Operating Officer, AlmaLuis Miguel Messianu, Creative Chairman-CEO, AlmaJulie Jameson Grayum, PR / Social Media Account Director, Lopez Negrete Communications, Inc.Roxana Lissa, CEO, RL Public RelationsHugo Perez, Executive Vice President, Global Content & Digital Innovation, Zeno Group Kimberly Stohl, Director, Citizen RelationsJorge A. Plasencia, Co-Founder, Chairman and CEO, RepúblicaServio Fernandez, President, BTL Network Sara Ataie, Senior Director, BTL NetworkCalixto Chinchilla, Director of Hispanicize Film Showcase and former Executive Director of the New York International Latino Film FestivalMekahlo Medina, President, National Association of Hispanic JournalistsHugo Balta, Immediate Past President, National Association of Hispanic Journalists and Senior Director, Multicultural Content, ESPNVeronica Villafañe, Publisher, MediaMoves.comJuan Alanis, Publisher of Juan of Words and VP Corporate Communications/Social Media at Fleishman HillardRocio Mora, Creator, Risas RizosJosé Hernández Falcón, Founder/Organizer, Puerto Rico BloggerConRosy McMichael, YouTube Beauty Vlogger, RosyMcMichael.comElayna Fernandez, Creator, The Positive MomEddie Garcia, Founder, OMGitsEddieG.comJairo Orozco and Bryan Rojo, Instagram Creators, Mexican GueysCarolyn Scott, Founder, Healthy Voyager Charlie Lapson, Founder & CEO, Red Carpet Rumba / Red Carpet Tips, and TV Style Expert Cristy Clavijo-Kish, Co-Managing Partner, DiMe MediaJorge Bravo, Founder, Hispanic KitchenKatherine Johnson, Partner, Hispanicize Event and Co-Director, Hispanicize Music FestivalGeorge Cabrera, President/CEO, ASPIRA of Florida  

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