Solé joined Sprint in April as the first senior vice president for the Hispanic market and senior vice president for innovation, and also as the president of Sprint Puerto Rico, which the company hopes will become “the hub for Sprint’s Latin creativity and innovation,” according to an April news release.
“The Hispanic market continues to be a key area of focus for Sprint,” Sprint spokeswoman Michelle Boyd said. “In his new role as CMO, Roger will lead efforts to attract and retain even more customers through innovative and compelling offers, including Hispanic customers.”
Solé has been credited with launching Sprint’s half-off campaign, the company’s iPhone Forever promotion and a series of deals for free wireless roaming in most countries in Latin America.
During Solé’s tenure, Sprint also announced that it was the first U.S. wireless carrier to offer direct roaming service to customers visiting Cuba.
“Since Roger joined our team here at Sprint, he has been integrally involved in shaping many of our key acquisition initiatives that have helped drive the growing momentum we are now enjoying,” Claure said in a release. “Roger has increased our ability to serve Hispanic customers and has spurred innovation across the organization. He has exceptional abilities to connect with consumers, and I’m confident that he will ensure Sprint is recognized for the differentiated value we offer in the market.”
When Claure first appointed Sole, he called the new position critically important.
“Roger is known as one of the industry’s leading innovators,” Claure said in an April release. “As we face more saturation in the marketplace, innovation will set us apart.”
To read the rest of this article at Kansas City Business Journal, please click here.
