Sprint and Samsung Electronics America, Inc. are partnering with SABEResPODER (Knowledge is Power) to increase technology adoption through educational tools. The aim of the campaign is to help Latinos maximize the use of technology to empower their lives. SABEResPODER (SEP) is a trusted national brand within the U.S. Latino community and through the use of its digital platform and database technology it delivers comprehensive information and practical solutions to positively impact consumer behavior.
In a national survey of SEP’s mobile members, over 90% own smartphones and 51% stated that their mobile device is the only access point to the Internet. “Research consistently shows that Latinos over index in smartphone ownership, but in many cases are not maximizing the benefit of their mobile device and plans,” said Amir Hemmat, CEO of SABEResPODER. He added, “Sprint and Samsung are great partners in this initiative, as they truly understand the role that technology plays and the importance of informing communities of their options. Mobile devices are more than just a communication tool – they connect people to key products and resources.”
Roger Solé, the new Chief Marketing Officer at Sprint added, “Sprint is proud to join forces with Samsung and SEP to provide community members with access to viable information at the touch of their fingertips. We look forward to continuing our connection with communities on a local level with relevant partnerships including Prince Royce that truly bring our Sprint #MoveForward values to life.”
Sprint and Samsung will be the providers of value-oriented cell phone plans and devices during the campaign. “Samsung has a strong partnership with Sprint to bring relevant and innovative offerings to our communities,” said Giovanni De Choudens, Vice President and General Manager at Samsung Electronics America. “We are excited to bring great offers and innovative products such as our Samsung Galaxy devices, to SABEResPODER for the benefit of audiences across the country.” The 17-week program will educate consumers on mobile devices and plans, as well as pre-qualify participants for a Sprint plan.
The campaign officially launches on Jan. 18, 2016, and is available through SEP’s digital platform and community locations in Phoenix, Los Angeles, Dallas, Houston, New York, and San Antonio. Consumers will have access to educational videos, a comprehensive mobile phone usage guide, smartphone literacy workshops, and events where Sprint and Samsung experts will be on hand to answer product questions and provide on-site tutorials. Consumers can also text CEL to 72237 to access digital content.