Lo prometido es deuda (A Promise Delivered)

As we promised you, here is part two of Sporting KC’s Hispanic reach through sales, marketing and, as you will learn today, social media.

If you haven’t read the story “Prepárate: Marketing to Latinos Major League (Soccer) Style,” here’s the quick recap.

Many sports teams have been trying to reach Hispanic consumers and talk to them through sales teams, but not many were thinking about speaking with their audience. Sporting KC brings in the brilliant Latino Marketing Manager Sinhue Mendoza, who puts several marketing plans in place to connect with his Hispanic audience. With small budgets, and insights on Hispanics and social media use, he utilizes mostly social media to reach out and connect. He turns Sporting KC to one of the most successful teams reaching to Hispanics, as well as turning those potential fans into diehard fans, by leveraging local hero, #99 Omar Bravo.

Read the rest of the story at Social Media Spanish.

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