There are close to 50 million Hispanics in the United States, and almost 30 million are Internet users. Also, Spanish is the third most used language online after English and Mandarin. To help marketers realize the potential of reaching Hispanics online, the Hispanic Marketing Committee of PRSA Miami will host a webinar to discuss best practices in Spanish SEO strategies targeting Hispanics online on November 10.
According to industry statistics and recent research, many Hispanics consume digital content in English, but now that more Spanish language content is available and accessible, understanding search behaviors—in either language– is key to a strong digital strategy.
Join industry experts Jose Villa from Sensis Agency and Sebastian Aroca from Hispanic Market Advisors during this one-hour webinar, with examples of best practices presented by Ann Marie Herrera from Fleishman-Hillard and Sarah Skerik from PR Newswire. Silvia Prado from Logos PR will moderate.
Date: Wednesday November 10, 2010
Time: 2pm-3pm (EST) / 11am – noon Pacific Time
Cost: $15 PRSA Members / $25 Non-Members
During the interactive one-hour webinar, participants will learn:
- How to get better search engine results
- How to choose which keywords to use in your content
- 5 Steps for Effective Spanish SEO-friendly Press Releases
The webinar is sponsored by BusinessWire LatinoWire, Fleishman-Hillard and PR Newswire and is open to the public. Registration is required through PRSA Miami website. Space is limited to 100 attendees. A leave behind for SEO strategies in Spanish will be provided to attendees following the webinar. For more information about the event, contact prsamiami.org or call Silvia Prado, 305-505-4793 or Maribel Ferrer, 305-933-9081.