The Big Five TV networks are expecting to receive a record $9.5 billion at the upfront ad market this year. But they’re going to be giving up some of their commercial dollars to fast-growing Spanish-language broadcasters Univision and Telemundo, which are expecting their own upfront haul to be, well, mas macho.
When the official selling season begins — after all the major networks present their 2011-12 schedules to advertisers next week — expect the two Hispanic networks to take in between 15-20 percent more ad dollars than they did in last year’s upfront.
Read the entire article at The Wrap.