Responding to an increasing Latino population and ridership, the Los Angeles County Metropolitan Transportation Authority on Friday launched “el pasajero”, the nation’s first blog in Spanish from a major transit agency.

“We have to recognize that the majority of our customers are Latino,” said Marc Littman of Metro. “We want to put a Latino face on Metro, so people can identify that it’s not just white bureaucrats running this agency.”

At least 61% of Metro’s bus and rail passengers are Latino, as well as 37% of the agency’s employees, Littman said.

Read the entire article at the LA Times.