An award-winning bilingual, bi-cultural marketing and communications leader based in New York City, Sonia Sroka directs all aspects of strategic planning for Porter Novelli’s Hispanic marketing practice, which she played a central role in developing. Responsible for overseeing daily operations of the practice, Sroka has created and managed Hispanic campaigns for national and global clients including Gillette, Hewlett Packard, Sony PlayStation, Timberland PRO, SOYJOY, Pfizer, Merck, Bayer, and the Federal Deposit Insurance Corporation, among others. Before joining Porter Novelli in 2006, Sroka was instrumental in the development of Axis, Weber Shandwick’s multicultural agency. During her tenure, she developed and managed integrated marketing initiatives for Coca-Cola, American Airlines, Kraft and SC Johnson, among others.
Prior to that, Sroka was on the public relations and marketing team in Los Angeles for Telemundo, and was a member of the communications team at Univision’s flagship station, KMEX-TV Channel 34 in Los Angeles. A passionate advocate of developing the next generation of female leaders, Sroka serves as a mentor at the Young Women’s Leadership Foundation of East Harlem, which partners with school districts, parents and community leaders to create single-gender public schools and college access programs across the country.