Sexy, talented, funny, fashionable, multicultural. If you set out to manufacture the perfect spokeswoman for 2011, you couldn’t do much better than Sofia Vergara. She’s the “it” girl on so many levels, it’s hard to think of a woman who even comes close to the Modern Family actress’ broad appeal.
Which is why blue-chip advertisers are flooding to her. She did that Diet Pepsi campaign, the “Got milk?” ad, and has signed with CoverGirl. And now she’s introducing a new fashion line at Kmart—a perfect corporate match for her down-to-earth style. It’s also perfect that Peterson Milla Hooks, the Minneapolis agency that handled Target’s advertising for ages and visually helped to pioneer the cheap chic concept, is now working with Kmart to bring Vergara’s line to life in commercials.
Read the entire article at ADWEEK.