Social Responsibility Weighs Higher in Purchase Decisions for Hispanics and African Americans

VanguardcommAn analysis of the latest Yankelovich MONITOR Multicultural Study 2010 by The Futures Company and VanguardComm concludes that Hispanic and African-American consumers rate the importance of a company’s presence in the community, through corporate social responsibility (CSR) and cause related marketing (CRM) programs, as more significant in their buying decisions than do Non-Hispanic Whites. Read More »