Social Responsibility Weighs Higher in Purchase Decisions for Hispanics and African Americans
About one-third of Hispanic and African American consumers almost always choose brands because they come from companies that support causes they believe in, compared to just one in five Non-Hispanic Whites, according to a Yankelovich MONITOR Multicultural Study 2010 by The Futures Company and VanguardComm.
Read the entire article by Wilson Camelo at Latino Lingo.
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