Social Responsibility Weighs Higher in Purchase Decisions for Hispanics and African Americans

About one-third of Hispanic and African American consumers almost always choose brands because they come from companies that support causes they believe in, compared to just one in five Non-Hispanic Whites, according to a Yankelovich MONITOR Multicultural Study 2010 by The Futures Company and VanguardComm.

Read the entire article by Wilson Camelo at Latino Lingo.