Marketers Spending More on Social Media for the Wrong Reasons
Companies will spend more than ever on social media marketing in 2011, but some businesses are boosting budgets for entirely the wrong reasons.
In my new report “Social Media in the Marketing Mix: Budgeting for 2011,” I demonstrate that companies are planning budget increases next year, as they move from cautious experimentation to full implementation.
Noticias Newswire 
