Paul Verna, Senior Analyst, eMarketer

Influence is the key currency on social media sites, but it doesn’t always follow from simple popularity. How can marketers harness the word-of-mouth power made possible through social media’s complex relationships? In a new report from Vocus and FutureWork, principal Brian Solis throws a healthy dose of skepticism on the supposed correlation between popularity and influence.

Read the entire analysis at eMarketer.

Download the report at Vocus.