Once again, public relations professionals are seeing another example of what goes around comes around. More than a decade ago, a battle raged over who “controlled” an organization’s Web presence

Today, the turf in question is social media. Advertising. Marketing. Public relations. We all work in communications disciplines and, accordingly, we each are seeking to lay claim to the new promised land of Facebook, Twitter, LinkedIn, YouTube and other social media.

Read the entire article at PRSAY.