As Kevin Gibbons points out at Search Engine Watch points out, it’s almost too late to be planning your Holiday Social Media strategy. However, there are still plenty of things you can do to improve the results of your social media strategy, and Gibbons has some great tips to get your started.

A new study by lead generation firm LinkShare has found that almost half of all marketers will be using social platforms this winter, with a further 37 percent intending to use online vouchers and special offers.

That means some businesses will be venturing into social marketing for the first time, and at one of the busiest times of year for many consumer-facing companies. If you’re one of them, what do you need to know?

Read the entire article to find out.