Media experts agree that social media is the gateway to U.S. Hispanics, the fastest-growing audience to embrace social networks and to tap into web information resources.

Joe Kutchera — author of the newly released book, Latino Link: Building Brands Online with Hispanic Communities and Content — says that to target Hispanic customers, marketers should embrace marketing to Hispanic consumers on social platforms since they over-index for using social media.

Read the entire article at the Huffington Post.

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