AARP commissioned a national telephone survey of Hispanic adults age 50 and older to gather information on this group’s use of social media and technology, and thereby better serve Hispanics age 50+ through its website.
Key findings revealed:
- One out of five (21%) Hispanic adults age 50 and over considers themselves extremely (6%) or very (15%) comfortable using the Internet.
- The majority of Hispanic adults 50+ say they do not access the Internet (55%). Those who do access the Internet do so from a desktop computer (28%) or laptop (19%). Three percent use mobile phones and 1 percent use smartphones/blackberries.
- Approximately one-fifth of all Hispanics 50+ use social media websites (21%). Among this group, Facebook is the most popular social media website (13%).
The survey was conducted via telephone by GfK Custom Research. Questions were included on GfK’s OmniTel and Hispanic OmniTel surveys during May 12-17, 2010. A national sample of 503 Hispanic adults age 50 and older, as well as a nationally representative sample of 1,360 adults age 50 and older, completed the interviews.
Download a copy of the entire report: Social Media & Technology Use Among Hispanics 50+
SOURCE AARP/Gretchen Anderson, AARP Research & Strategic Analysis, Jean Koppen