To Ramp Up Marketing Efforts, GM Puts Social in Front Seat
For the past few years, General Motors has managed its efforts on Facebook, Twitter, blogs, online video and other social media activities from within its communications group. In 2011, GM will be moving social media marketing into its brand groups. Christopher Barger, global director of social media, spoke with eMarketer principal analyst Debra Aho Williamson about the challenges of this transition, how GM allots budget for social media within digital marketing, and what measurements the company needs to have in place to increase spending on social media marketing.
Read More »
Noticias Newswire 
