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Hispanic PR Blog

20 Oct, 2010 0 Hispanic Market Facts/Research / Hispanic Social Media Insights 0 Social Media at Work / Social Media Demographics / Social Media Report

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Gen Xers Are Biggest Social Networkers at Work
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A report commissioned by Citrix Online, a division of Citrix Systems, Inc., surprisingly revealed that Gen X workers – and not those in the younger Gen Y generation – make up the majority of those who use social networking for business, followed closely by Boomers aged 55 and older. According to the data, Gen Y’s use of collaborative technology also lagged others. The survey, conducted by Forrester Consulting, provides a snapshot of how the global workforce communicates as work becomes more distributed and usage of collaboration technologies increases. It reveals a highly-dispersed workforce still favoring meetings, but increasingly using tools such as social networking and video chat to communicate and collaborate. Read More »

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