Porter NovelliThe purpose of this role is to manage all Spanish and bi-lingual social media content and distribution and play an active role in coordinating and implementing daily account activities on behalf of the client. You will report to the SVP & Director of Hispanic Marketing.

Duties and Responsibilities

  • Plan and execute client activities in a timely, efficient and high quality manner under the direction of an Account Supervisor or higher-level supervisor.
  • Create and execute a bi-lingual, bi-cultural comprehensive, creative social media strategy surrounding client programs.
  • Monitor and engage in brand related online conversations.
  • Keep client programs on track and ensure deadlines are met.
  • Hispanic Influencer Outreach via multiple social media channels.
  • Manage a production calendar that includes, but is not limited to the release of white papers, podcast series, blog posts, and quarterly reports.
  • Monitor any/all client brands/campaigns on a daily basis to provide an initial human response for key online messaging.
  • Develop and deliver metrics reports around activity and interface with metrics team.
  • Develop and edit written materials and translations (Spanish – English) including press releases, new business materials and general client correspondence.
  • Execute Hispanic media relations efforts including media list development, pitching and developing strong ongoing relationships with Hispanic media.

Knowledge and Skills:

  • Strong understanding of public relations concepts, tactics and Hispanic media and blogger relations.
  • Strong written and verbal bilingual skills (Spanish – English).
  • Exhibit independence and autonomy with respect to their responsibilities and a deep understanding of the clients, accounts and Hispanic marketing industry.
  • Demonstrates social and digital media enthusiasm and delivers innovative ways to leverage the latest trends and platforms – particularly to the Hispanic market.
  • Ability to write press releases, collateral materials, business memos, activity reports and factual components of plans in a timely manner.
  • Solid client relationship and critical thinking skills.
  • Confident style in communicating with clients, and a proven ability to effectively organize and manage multiple tasks.
  • Ability to work well with others in both team and independent environments, as well as motivate junior staff.
  • Positive, professional, and flexible attitude that lends itself to quality client service.
  • Deep experience with WordPress, social networks and online community building.

Education & Work Experience

  • At least 3+ years experience working in PR, digital advertising, journalism, or publishing.
  • Bachelor’s degree required (Public Relations, Journalism, Communications or related degree preferred).
  • Active and strong presence on multiple social networks.
  • Editorial experience preferred.
  • Please include three writing samples and link to two pieces of original content published online.

Please visit careers.porternovelli.com to upload resume. Only candidates that meet the criteria will be contacted.

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