Every so often I have someone ask me how to go about building up a social media presence for a new startup. They are usually interested in how to acquire social media’s usual suspects…

Their plan was to begin building out content on a daily basis, so what they wanted was a sound approach for acquiring that aforementioned social currency to help build out their brand awareness and generate sales conversions for their business. Essentially, what they wanted to know was what to do after each new piece of content was created.

They were surprised by the answer I gave them. Maybe even disappointed.

Read the entire article at HugoGuzman.com.

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