Even though Siri was born in California, a state where more than one-third of the population is Hispanic or Latino, Apple’s voice-activated personal assistant doesn’t speak Spanish.

With Siri its major selling point, the iPhone 4S has flown off the shelves, despite running the risk of alienating the U.S. ethnic group most gaga for smartphones: Hispanics, who are more likely than non-Hispanic white adults to own them.

Even so, some think Apple stumbled in not including a Spanish-language Siri when it launched in October.

“I have several friends who purchased iPhones for family members and then returned them because Siri doesn’t speak Spanish,” said one Hispanic media exec. “At first they thought the phone was broken. Then they said, ‘Siri es una estupida.’ “

Read the entire article at Ad Age.

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