Siempre Mujer will bring together thousands of Hispanics to be inspired, celebrate and share their culture at the Siempre Mujer Music Festival — the first event of its kind in Charleston. Presented by Ford, the event will be hosted by Siempre Mujer Editor-in-Chief Maria Marrero and feature an array of celebrities and Latin Grammy-award winning artists.

The Siempre Mujer Music Festival will take place on Saturday, June 16, 2012 at the Family Circle Cup Arena in Charleston, S.C. The free, family-friendly daytime programing will incorporate motivational seminars with the Siempre Mujer editorial team and other prominent experts in self-empowerment, beauty, health, food and fashion; meet-and-greets with award-winning artists and Hispanic personalities; music and sports clinics for kids hosted by professional USL soccer team the Charleston Battery, the United States Tennis Association (USTA) and Carolina Studios; Ford test drives, and much more. Once the sun sets, consumers will be treated to a ticketed concert featuring Latin Grammy-award winning artists including Gilberto Santa Rosa and Chino y Nacho, among others.

“With $1 trillion in purchasing power and phenomenal growth particularly in the south, U.S. Hispanics have emerged as a powerful consumer force and marketers are paying attention. We are constantly seeking innovative ways to create opportunities where our audience can not only connect with each other, but with the brands that bring value to their lives,” says Enedina Vega-Amáez, VP/Publisher of Siempre Mujer, Hispanic Ventures. “We are thrilled to offer our audience and corporate partners this moment to celebrate Hispanic culture together.”

The Siempre Mujer Music Festival is presented by Ford and sponsored by Garnier, the Charleston CVB, and Ser Padres magazine. Casa de Esperanza, whose mission is to mobilize Latinas and Latino communities to end domestic violence, will be onsite as a charity partner. Event sponsors and partners will be integrated into daytime activities including Ford’s test drive experience, exhibition of their latest models, interactive games for a chance to win premiums, cash prizes, a vehicle giveaway sweeps entry, and more.

In the months leading up to the Siempre Mujer Music Festival, consumers will be invited to learn more about the programming and performing artists, and participate in special promotions through, as well as Facebook ( and Twitter (@SiempreMujer).

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