Sherwin-Williams today announced the launch of its online Spanish platform http://www.SWLatino.com focusing on Hispanic homeowners, contractors and designers.

Sherwin-Williams will feature tips, how-to articles and color information from leading Hispanic bloggers and Sherwin-Williams color experts. The new site, integrated with Sherwin-Williams Facebook and Twitter accounts, will connect Latino paint and color professionals, homeowners and designers with inspiring content in their own voice.

“According to the Pew Research Center report Closing the Digital Divide, between 2009 and 2012 the share of Latino adults who said they go online increased from 64 percent to 78 percent,” says Lance Rios, president and founder, Being Latino, one of the largest online communities of Latinos in the U.S. “This spike in technology adoption was largest among foreign-born Latinos and Spanish dominant Latinos. With this in mind, it’s great to see Sherwin-Williams developing information in Spanish, geared toward helping the DIYer, contractors and architect and design professionals via its new content hub.”

“As one of the first featured writers on SWLatino.com, it is important for me to demonstrate how Latin culture and my work as a social activist influence my color and design choices,” says Sonia Velasquez, host, Extreme Makeover Home Edition Latin America. “Color is one of the easiest ways to transform a space and I’ve seen firsthand how it positively affects people’s moods. I look forward to sharing my fabulous experiences with monthly blog posts for the new Sherwin-Williams Spanish-language content hub.”

“Tapping into the interests of our Hispanic consumers will enable us to more effectively engage with this community and provide content focused on paint products and color insights in a way that will appeal to this growing market,” says Jason Riveiro, multicultural marketing manager, Sherwin-Williams. “We feel that bringing in third-party experts such as Sonia and home and lifestyle bloggers will help round out the content and create an active channel.”

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For nearly 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional products, resources to make confident color selections and expert, personalized service that’s focused on unique project needs. Sherwin-Williams products can only be found at its more than 3,900 neighborhood stores across North America. For more information, visit sherwin-williams.com. Join Sherwin-Williams on Facebook, Twitter and Pinterest.

SOURCE Sherwin-Williams