Latin Focus: The Rise of Hispanic & Latin American Audiences
According to recent studies conducted by emarketer approximately 70% (or 39.2 million Hispanics) will be online by 2014. Not only that, but Hispanic consumers are projected to wield $1.33 trillion in spending power – a demographic not to be ignored!
Programmed by LatinVision Media, the SES New York Latin Focus track this March takes a unique look at the importance of the quickly evolving Hispanic/Latino marketplace. Devoting a full track on Day 2 industry specialists are looking at leading trends in search and social media.
Sessions we are recommending include:
- Reaching Latinos through SEO
- Search & Social Marketing To Latinos: Roundtable
- Analytics for the Latino Markets
- Improved Conversions With Web Site Optimization