Sensis, a cross-cultural advertising agency with digital at its core, opened an office in Atlanta in response to the growing Latino influence in that region of the country. This is the third location for Sensis, which is based in Los Angeles with an office in Washington, D.C.
“For years Sensis has been tracking the Hispanic population growth of non-traditional markets like Atlanta; Raleigh, N.C. and Charlotte, N.C.,” Sensis President José Villa said. “These markets are rich with Hispanic immigrants who are younger and largely Spanish speaking. They provide great testing grounds for a number of multicultural models being debated in our industry.”
The opening of the Atlanta office dovetails with the Hispanic Millennial Project, a joint research study developed by Sensis and leading market research firm ThinkNow Research. The study looks at younger Hispanics, which are prevalent in the Southeastern United States.
The new office is at 2987 Clairmont Road, Suite 220, Atlanta, 30329. The telephone number is (404) 965-4166.
Sensis is a cross-cultural advertising agency with digital at its core. Founded in 1998, the agency got its start building websites and has since expanded into a full-service advertising agency. The agency’s unique integrated model – fueled by ethnic insights – combines a cross-cultural approach to the general market with core digital capabilities. Focused on performance and measurement, Sensis was built from the ground up to address the foundational changes taking place in the advertising world – the fundamental role of digital media, mainstreaming of multicultural markets, and the transformative impact of social technology. Agency clients include DIRECTV, United Healthcare, the FDA, Metrolink, AARP, the U.S. Coast Guard Academy, Tadin Herb & Tea, and Southern