Scoring Big with Latinos

Soccer is huge with Latino audiences—a fact certainly not lost on owners selling team sponsorships or programmers charging for valuable commercial time.

And even if your organization can afford to have your name affiliated with the next World Cup contenders, you still have the challenge of trying to stand out while your competitors are seen making the same attempt, right alongside you.

When high prices and the “me too” aspect of traditional sponsorships keep you from aligning with a popular sport or team, where do you turn as a marketer? Read More »