Santa Cruz Communications, a public relations agency specializing in the Hispanic market with offices inMiami and Los Angeles, announced today the addition of the 2011 Billboard Latin Music Conference to its roster of clients.  The agency will put into action a comprehensive communications and public relations plan in order to raise national awareness of the conference and reinforce the brand.

The conference, which will take place from April 26 thru the 28th 2011 at the Eden Roc Renaissance in Miami Beach, will unite Latin music industry leaders, including today’s top artists, agents, promoters, record label executives, publicists, marketing executives, managers, digital music executives, radio programmers, press and renowned producers to discuss the latest and most relevant issues in the Latin music world, within informative panel discussions, live musical showcases, networking receptions and The Billboard Bash – a pre-Billboard Latin Music Awards show celebration featuring performances by some of this year’s finalists.  For details on The Billboard Latin Music Conference Presented by State Farm, visit:

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