News Trending

  • ( 4 weeks ago ) U.S. Hispanic Consumers Are Highly Bilingual Online
  • ( 1 month ago ) Dr. Badia shares his insight on the Be Mspired Podcast with Miguel Global
  • ( 2 months ago ) Upside to Inflation: More Americans Are Budgeting than Ever Before
  • ( 2 months ago ) How Many of You Guys Are Boxing Fans?
  • ( 2 months ago ) Be Safe. Not Sorry! OrthoNOW Safety Tips when Using Fireworks
  • ( 3 months ago ) Small Business Services For Latino Entrepreneurs by Daniel Ahart
  • ( 4 months ago ) Free eBook on Workers Compensation by Georgia Injury Advocates
  • ( 4 months ago ) Still Need 2022 Health Coverage?
  • ( 8 months ago ) Family Announces Memorial Services, GoFundMe for Hispanic PR Industry Veteran Joe Ramirez
  • ( 10 months ago ) Embracing our Latino Heritage and Identity with Influential Latin Music Artists #ALEGRIAYBOMBAEEH
  • ( 11 months ago ) Latinx Newswire Launches ‘Celebrate Hispanic Greatness’ Campaign to Honor Hispanic Icons and Pioneers Who Continue to Inspire the World
  • ( 11 months ago ) RockOrange hires Christina Caballero as Public Relations Vice President and Maria Corredor Ospina as Strategy & Business Development Vice President

Hispanic PR BlogHispanic PR Blog

Your Complete Source for Hispanic Public Relations & Social Media Insights

  • Home
  • News
  • Hispanic Heritage Month
  • About Us
  • Contact Us
  1. Hispanic Organizations News
  2. Oscar Mayer Launches Family-Focused “Sandwichemos” App on Facebook
Hispanic PR Blog

10 Oct, 2011 1 Hispanic Organizations News 0 Hispanic social media

  • tweet
Oscar Mayer Launches Family-Focused “Sandwichemos” App on Facebook
  • Share via Facebook 
  • Share via Google 
  • Share via Twitter 
  • Share via Email
  • Share via Reddit 
  • Share via Tumblr

“THE HISPANICIZE SANDWICHEMOS”

360i launched a brand new campaign for Oscar Mayer last week. It’s a unique Hispanic initiative called Sandwichemos, inspired by the message that food can bring people together. The insight that drove this program was that Hispanics are a uniquely communal culture and use food and meals to bond with their friends and family. You can experience the application at https://www.facebook.com/comidakraft?sk=app_226315010755350.

The Sandwichemos Facebook application lives within the Comida Kraft Facebook page – which is Kraft Foods’ leading digital community for Hispanics. The game promotes the message ‘food is love’ by letting the Comida Kraft fans build a sandwich using themselves and their friends as ingredients. Each ingredient has its own personality— and it’s their job to match up Facebook friends with the ingredient. Each time they make a sandwich, they share the finished sandwich on their friends and family’s wall. To promote the application through digital media, Oscar Mayer chose to exclusively partner with Telemundo to increase awareness and build excitement.

  • Share via Facebook 
  • Share via Google 
  • Share via Twitter 
  • Share via Email
  • Share via Reddit 
  • Share via Tumblr

You may also like...

Hispanic Excellence

27 Sep, 2011 1 Hispanic PR Blog 0

Shakira to be Honored as the 2011 Latin Recording Academy Person of the Year

Hispanic PR & Social Media Views

20 Sep, 2010 1 Hispanic PR Blog 0

Seven Tips for Getting Results with Your Hispanic Heritage Month Pitches

Arts, Awards, Cultural Events, Diversity News, Hispanic Culture News, Hispanic Excellence, Hispanic PR, Hispanic PR Techniques, Hispanic Social Media Insights, Hispanic/Multicultural PR Briefs, Hispanic/Multicultural PR Case Studies, More Hispanic Market Links, Multicultural Media News, People, Race in America, Tech, Television

12 Apr, 2016 0 Laurita 0

H+M’s campaign for ‘Straight Outta Compton’ also recognized by SABRE and Silver Anvil Awards among year’s best social media and multicultural PR programs

Hispanic Market Facts/Research, Hispanic PR & Social Media Views, Hispanic PR Techniques

25 Sep, 2009 0 Manny Ruiz 0

Proposed national museum name ought to replace American Latino with Hispanic American

Diversity News

10 Jun, 2013 0 Hispanic PR Blog 0

Latina Moms with Mobile Enabled Kids: a new parenting challenge (Infographic)

Upcoming Industry Events

22 Oct, 2010 0 Hispanic PR Blog 0

FREE Webinar: Targeting ‘A Dream Market’: Gaining a Share of the $800 Billion LGBT Market

HISPANIC HERITAGE MONTH

take-the-quiz-1-300x300

Search

Noticias Newswire

PRODU Opinion August 2022 – Mariana Villa from Entravision offers five main keys for an effective digital advertising in 2022


El Volkswagen Tiguan del 2022 recibe el premio TOP SAFETY PICK+ del IIHS


IKEA U.S. y Electrify America anuncian una colaboración para la carga ultrarrápida de vehículos públicos y flotas


View More

© 2021 Copyright NGL Collective.
Hispanic PR Blog is owned and operated by NGL Collective.

Recent Posts

  • U.S. Hispanic Consumers Are Highly Bilingual Online 07/17/2022
  • Dr. Badia shares his insight on the Be Mspired Podcast with Miguel Global 07/01/2022
  • Upside to Inflation: More Americans Are Budgeting than Ever Before 06/27/2022

NGL Collective Websites

  • NGL Collective
  • Hispanic Kitchen
  • Latina Moms
  • Hispanicize Event
  • EOP Comedy Show

Copyright 2021