LOS ANGELES – The Center for Hispanic Leadership: Institute for Talent Development (CHL) in Los Angeles has tapped The Sánchez Ricardo Agency, a Latina-owned, D.C.-based multicultural communications firm to lead public relations and digital media strategies for its First Annual Leadership Summit, themed “Embracing Innovation through Diversity,” on September 18 in Los Angeles.
“Effective communications strategies that build reputation and influence are central to any organization seeking to elevate its presence on the national platform,” says Midy Aponte, President and Founder of The Sánchez Ricardo Agency. “Our approach with CHL is to blend grasstops strategies with grassroots action to target the right individuals, in the right places, who will benefit the most from the organization’s mission. Our goal with CHL is to push their forward-thinking Hispanic Leadership agenda.”
“The Sánchez Ricardo Agency understands the importance of developing Hispanic Leadership. Their expertise in corporate diversity, government and the non-profit segments showcases their breadth, depth and pulse on what is required to push our Hispanic Leadership agenda,” says Glenn Llopis, Founder and CEO of CHL. “Ms. Aponte has been highly strategic and tactical in creating the reach and frequency that is necessary to propel a Hispanic Leadership movement that the Hispanic Community at-large needs for its advancement across business and society.”
Sánchez Ricardo’s expertise includes supporting CHL in securing strategic media partnerships for the summit while building coalitions with like-minded Hispanic organizations. Those efforts are complemented with an aggressive social media strategy designed to reach and engage bilcultural Hispanic professionals on social media with CHL’s mission: to build Hispanic leadership impact and influence.
Aponte, who is a member of CHL’s Summit Committee, will also serve on the panel, The Hispanic Entrepreneurial Spirit: Why Being Entrepreneurial is Critical to Propel New Types of Innovations in Business & Society.