The Public Relations Society of America (PRSA) has selected San Diego State University Associate Professor Bey-Ling Sha, Ph.D., APR, as its Outstanding Educator of the Year for 2012. The award honors a PRSA member who has made a significant contribution to the advancement of public relations education through college or university teaching.

Sha will receive her award at the PRSA 2012 International Conference in San Francisco, which runs from October 13 through 16.

“PRSA is honored to recognize Bey-Ling’s contributions to public relations education through our Outstanding Educator of the Year Award,” said PRSA chair and Chief Executive Officer, Gerard F. Corbett, APR, Fellow PRSA. “Our profession is fortunate to have such a dedicated educator and passionate communicator preparing the next generation of public relations practitioners for the journey that lies ahead.”

Sha has been teaching public relations full time for more than a decade. Prior to joining the faculty at San Diego State University, she held assistant and associate professorships at the University of Maryland and the American University of Paris. She received the Outstanding Faculty Award from San Diego State University in 2007 and from the University of Maryland in 2004.

Earlier in her career, Sha worked as a public affairs officer for the U.S. Census Bureau, where the campaign she directed for the 2000 U.S. census earned a 2001 PRSA Silver Anvil Award for excellence. She also has worked as a public relations consultant for clients such as Microsoft Corp., Perrier-Vittel, Premier Aircraft Sales and Father Joe’s Villages.

Sha is co-author with Glen Broom of the 11th edition of the best-selling textbook “Cutlip & Center’s Effective Public Relations” (Prentice Hall). She also has published scholarly articles in the Journal of Public Relations Research, Public Relations ReviewPublic Relations JournalJournalism and Mass Communication Quarterly and Journal of Promotion Management.

“There is no greater responsibility than shaping the minds of young public relations professionals through education,” said Sha. “Teaching students is tremendously rewarding in itself, and I am humbled and honored to accept the PRSA Outstanding Educator of the Year Award.”

Sha holds a Ph.D. in mass communication from the University of Maryland at College Park. She also has been Accredited in Public Relations (APR) by the Universal Accreditation Board.