The strategic alliance seeks to provide educational resources via an integrated media & grassroots outreach initiative.
SABEResPODER has partnered with T-Mobile USA, Inc. to bring valuable educational content on wireless service and plans to Latino communities. The goal of the campaign is to provide in-language multimedia resources on the topic so that families can make more informed purchasing decisions around their communication needs.
SABEResPODER and T-Mobile developed an educational campaign centered on the theme of how innovations in technology can help you stay in touch with loved ones, near and far, at affordable rates.
The initiative will include distribution of educational guides on the topic, video spots which will air on the SABEResPODER Empowerment Closed-Circuit Television Network, and a series of community workshops to be held in 10 major markets across the U.S. The educational campaign is aligned to T-Mobile’s current flat rate national and international calling plan.
To view samples of the SABEResPODER empowerment content, please visit: http://www.youtube.com/watch?v=NbQRcq2N4Q0