( Source: Produ.com)

Saatchi & Saatchi and Conill announced the appointment of Javier Campopiano as the new creative director for Latin America and the USA. In this newly created position, Campopiano will determine the creative approach and the agenda of the agencies of the network in Latin America and also he has the ultimate responsibility for the creative teams and their work.

“We have redefined and combined the roles of the creative direction for the region, in order to get the best of our people in a changing communications landscape,” Cynthia McFarlane, President and CEO for Latin America and U.S. Multicultural, said. “We have a deep bench of outstanding talent across our network. Javier is an inspirational leader with passion, portfolio and experience to capture the hearts and minds of our people and continue our rich creative heritage.”

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