New Latin-Flavored Series airs on mun2
mun2, Telemundo’s bicultural, bilingual cable network, announced today the largest partnership integration in its history with Valvoline through an online viewer contest titled “Valvoline NextGen™ King of the Street” in support of its new, adrenaline-pumping scripted series, RPM MIAMI.
The user-generated contest will be promoted on-air, online and extensively on Facebook, encouraging car enthusiasts to upload photos of their tuner cars for judging. The online community at mun2.tv and on Facebook will then vote to determine the winner of the best car, who will be awarded cash and a trip to the largest tuner car auto show in the country.
Valvoline is one of the sponsors that recently signed on to be a part of mun2’s first-ever bilingual scripted drama series, “RPM MIAMI,” where young Latinos will struggle to make something of themselves by day and reign the underground racing scene by night. Valvoline NextGen™ will be organically integrated into the show through a Valvoline NextGen™ branded garage.
Valvoline also is launching an exclusive digital integration on mun2.tv, providing viewers and car enthusiasts access to exclusive secret scenes that will not air on television, episode recaps featuring the hottest models, behind the scenes footage, and nearly a dozen slideshows featuring high quality images of the production process.
When RPM MIAMI started airing on May 1st, 10 p.m. ET/PT, viewers will be prompted to go online to see scenes providing insights about the characters and clues as to where the plot is headed. They also will be encouraged to test their drifting skills with a retro-arcade driving game featuring images and music from the new series. The game will be playable on the web and on mobile devices such as the iPad, iPhones, iTouch and Android phones.
Other exciting interactive offerings for viewers include being able to affect the outcome of a significant plot point in the final episode by voting after the penultimate episode. The alternate scene from the series finale will be available for viewing online.
RPM MIAMI started airing weekly on May 1st at 10 p.m. ET/PT on mun2. To see a preview of the new series, go to http://mun2.tv/rpm