Rosa Alonso, a recognized Digital Expert and a well-known persuasive voice of mobile and new communications technologies, has joined d expósito & Partners, LLC, in the newly announced position of Director of Digital Strategy and Innovation. The announcement was made in New York by Daisy Expósito-Ulla, Chairman/CEO.
“We’re proud and very happy to welcome Rosa Alonso, who brings unparalleled digital and mobile knowledge that will further enhance our strengths,” said Expósito-Ulla. “Rosa has proven experience leading integrated initiatives in digital/mobile, marketing, sales and media,” added Expósito-Ulla.
“I am excited to be joining Daisy and the Leadership Team of an agency with a transformational mindset such as d expósito & Partners,” said Alonso. “The New American Agency™ tells the vibrant story of how d expósito’s forward-thinking is helping its clients own the future right now,” added Alonso, who just last week received LISTA’s (Latinos in Science and Technology Association) 2015 Latina Tech Leader Award.
Alonso is a recognized leader in Hispanic/Multicultural and International marketing and it brings a 360º senior leadership view as client, agency executive and entrepreneur. She has been at the forefront of evolving technologies and consumer segmentation most of her career. Her professional work began in financial services at Banker’s Trust Company/Deutsch Bank, managing consumer ops units and leading projects to make new technologies and processes user-friendly. This consumer orientation led her to Columbia Business School and an MBA in Marketing & New Media and, subsequent senior roles at such prestigious institutions as Citibank, Dreyfus and Fidelity Investments, where she left her mark on product, service, and technology developments for both Multicultural as well as general market efforts. Her expertise then brought her to the evolving media industry, where she worked with both Internet startups and powerful brands, such as Univision and People En Español/AOL, to lead audience and digital transformation efforts. A second tech revolution – wireless – led her to her role as Senior Director, International and Multicultural/Segment Marketing of AT&T Wireless Services. At ATTW, Alonso led two key subscriber and revenue-producing programs: International (general market, B2B, Hispanic, Asian) and Multicultural (Hispanic, Asian, African-American, and Multicultural Youth segments), programs estimated to have delivered over $3 Billion in revenue. After the Cingular acquisition by AT&T, Edelman, a Public Relations agency and one of AT&T Wireless’ agencies, asked Rosa to take the helm of Edelman Multicultural, the agency’s multicultural practice, as Senior Vice President.
Alonso then ventured into the world of digital entrepreneurship and has been Founder/CEO of several web ventures and her own consulting company, Rosa Alonso Media. Among her many accolades, she was recognized in the digital/social space in 2013 with The Innovator award for her bilingual technology lifestyle blog Mi Vida Tec (now Rosa Alonso Digital) at the prestigious South by South West Interactive Festival (SXSWi). Alonso speaks frequently about consumer segmentation and technology, in both English and Spanish-language media/television and appears regularly as Technology Expert for NBC/Universal’s Telemundo 47/Telemundo Network programs, including the Emmy Award-winning Noticiero Telemundo: Primera Edición, Acceso Total NY and Al Rojo Vivo.