President of Telemundo to Discuss the Changing Role of Local TV
Ronald Gordon, President of Telemundo Station Group, will deliver a late morning keynote presentation at the Hispanic Television Summit on Tuesday, September 20 at the Marriott Marquis Hotel in Times Square, New York City. In his conversation, Mr. Gordon will share his perception about the state of the local Hispanic broadcast television industry, as well as Telemundo’s plans for utilizing the broadband spectrum, expanded news coverage, the role of High Definition and increased local programming production.
Mr. Gordon has been President of the Telemundo Television Station Group since 2009 and oversees the operation of all Telemundo local stations located within the continental US and Puerto Rico. Last year, he was responsible for introducing a comprehensive news strategy to enhance and expand Telemundo’s news content across key dayparts and multiple platforms.
“Local television is where Hispanic TV got its start. We believe that this topic is exceedingly important and know that Ronald Gordon’s presentation will be a valuable contribution to the overall agenda of the Hispanic TV Summit,” said Louis Hillelson, Group Publisher of Broadcasting & Cable and Multichannel News.
The Summit is presented annually by Broadcasting & Cable and Multichannel News, leading TV trade publications. It has become the signature full-day event for those in the business of TV and video intended for Hispanic audiences. Each year, the conference attracts over 400 leading executives from the U.S., Latin America and Spain.
Mr. Gordon joins other Keynote and featured speakers who will also participate at the Summit including: Jencarlos Canela, star of Telemundo’s Mas Sabe el Diablo; Monica Gadsby, CEO, US and Latin America, Starcom MediaVest Group, who has been responsible for assisting the Hispanic TV industry in generating millions in revenue and will receive the Award for Achievement in Hispanic Television at the Summit; Tony Shurman, Senior Director of Marketing at Post Foods; Traug Keller, ESPN’s SVP of Production and Distribution; Ed Gold, State Farms’ Advertising Director for media and sports sponsorship; Maria Elena Salinas, Univision’s host of weekly newsmagazine Aqui y Ahora and network news co-anchor of Noticiero Univision; and Mike Greenberg, co-host of the popular radio sports talk show “Mike & Mike in the Morning.”
The Summit is produced for Broadcasting & Cable and Multichannel News by the Schramm Marketing Group Inc., a NY-based marketing services company which includes Hispanic marketing among its specialties.
For sponsorship information, please call Sandy Friedman at (917) 281-4718.
To register, please visit: www.multichannel.com/