Rodan + Fields Dermatologists sign Dr. Aliza Lifshitz as spokesperson to launch national Hispanic outreach campaign
SAN FRANCISCO, CA – Rodan + Fields Dermatologists, the clinical skincare brand developed by Stanford University-trained dermatologists Katie Rodan, M.D. and Kathy Fields, M.D., are entering the Hispanic market. Through a variety of Spanish language initiatives, Rodan + Fields will bring the dermatologic knowledge and skincare expertise of Dr. Rodan and Dr. Fields to the Hispanic community, offering an exceptional economic development opportunity. Available through the direct selling channel of distribution, Rodan + Fields personally reaches its customers, helping them not only achieve great skin, but also build successful independent businesses.
“As the fastest growing segment of the U.S. population, the Hispanic Market represents a great deal of potential growth for the brand,” stated Lori Bush, President and General Manager of Rodan + Fields. “We are extremely excited about this outreach campaign and have developed a broad range of programs to attract and engage the Hispanic community.”
“We are very optimistic that the business opportunity presented by Rodan + Fields will have a positive economic impact on the Hispanic community due to the family business culture,” said Christian Diaz, Vice President of Sales at Rodan + Fields. “It offers people the possibility to establish their own business regardless of language or education. And, in this economy, when many people are looking for ways to generate additional income, it provides a means to create a family business based in the home.”
To launch this outreach, Rodan + Fields has signed on as spokesperson and ambassador for the U.S. Hispanic market, Aliza Lifshitz, M.D., better known to the Latino community as la Doctora Aliza. Named as one of the 100 Most Influential Hispanics by Hispanic Business Magazine, Dra. Aliza is one of the most well-known and respected physicians in the Hispanic community. Through this partnership, the brand will extend its mission of empowering people by bringing not only dermatologic skincare, but a business opportunity to everyone.
Dra. Aliza will join Dr. Rodan and Dr. Fields on August 15 as the keynote speaker at the Rodan + Fields National Hispanic Market Launch at the Sheraton Gateway Suites in Chicago. This will be the first time that a Rodan + Fields business presentation will be held in Spanish.
Earlier this year Dr. Rodan and Dr. Fields teamed up with Dra. Aliza to provide the skincare and beauty content for her new Spanish-language health and wellness website, VidaySalud.com. The section, which is entitled Salud y Belleza, includes original skincare articles straight from Dr. Rodan and Dr. Fields. The goal is to help provide readers, many of whom never have the opportunity to visit a dermatologist, with sound clinical advice so they can maintain healthy, beautiful skin. Similar in scope to WebMD, VidaySalud.com is the largest permanent source of health and wellness information in Spanish on the Web.
As part of its Hispanic outreach campaign, Rodan + Fields has assembled a business team comprised of several senior executives with extensive experience and expertise in the international and domestic Hispanic Market, along with the internal infrastructure to fully support its Spanish language initiatives. This includes a full Spanish language version of its website at www.rodanandfields.com.