Richie Matthews, Managing Director of DIÁLOGO and Karen Comas, Telemundo Network’s Social Media Manager will moderate and present, respectively, the Hispanicize 2012 conference panel:  Case Study: Telemundo Social Novela “Relaciones Peligrosas” on April 11, 2012 10:30 – 11:30am at the JW Marriott Marquis Miami 255 Biscayne Boulevard Way Miami, FL 33131.

“Social media is driving a large-scale business transformation, led by consumers seeking to use their ability to dialogue with brands and purchasing power to influence business attitudes,” said Richie Matthews.  “The interplay between demographic changes and the assimilation of U.S. Hispanics is one of the issues of the day shaping community outreach and marketing decisions by companies and causes focused on this segment.”

Telemundo’s social media strategy for its “Relaciones Peligrosas” soap opera began employing an aggressive style of engagements with viewers that included Facebook chats, Twitter, YouTube, the use of hashtags and more.  The digital strategy provides viewers and novela fans with a fully interactive SocialTV storytelling experience on a nightly basis, generating interest among existing fans and “friends” of fans that is reshaping how novelas are watched on TV, iPads and more.

To register for Hispanicize 2012, go to

About Richie Matthews

Richie Matthews is a public relations executive, contributing columnist and speaker whose focus is how we leverage the power of online communities using social technology to build brands. He is the director of DIÁLOGO, the premiere Hispanic-focused public relations, social marketing and research firm in the Americas, and the fastest growing award-winning agency of its kind in the U.S., boasting a team of over 40 talented pro’s working at their operations in New York, San Diego and Mexico City.  For more information, visit or email

About Hispanicize 2012

Hispanicize started in 2009 with the purpose of becoming an annual event where Latino marketers and innovators who target the Hispanic community could share creative thoughts and processes in one single place. Since, Hispanicize has become a hub for Hispanic trendsetters and marketers to successfully launch products, ideas, campaigns that are cater to Latinos.  For more information about Hispanicize, visit

Leave a Reply

Your email address will not be published. Required fields are marked *