Multicultural Advertising and PR Agency Announces Official Partnership with Branded Content Producer to Service U.S. and Latin American Markets
REVOLUCION today announced its official partnership with production company EO Integration to broaden its client service capabilities. The two New York-based agencies merged to enable clients to reach multicultural consumers through cutting-edge communications. As part of this shift, EO founder Roberto Alcazar joins REVOLUCION as Partner and Executive Creative Director.
Alcazar’s career in advertising spans two decades and three continents, with experience at Saatchi & Saatchi, Euro RSCG and FCB. Prior to founding EO in 2006, he was Chief Creative Officer at Wing, Grey Global Group’s Hispanic practice. Roberto’s creative work has earned him a CLIO, ADDY and an Advertising Age Creative Award, among many other industry honors.
“I never truly left the advertising industry. With EO, I simply just jumped ahead into multicultural branded content. With REVOLUCION, EO is poised to reach the next level in marketing communications, one that’s multi-platform and multicultural. We’ll continue to stay ahead of the curve with new markets and new media—whatever form that may take in the future.”
Of the partnership with EO Integration, REVOLUCION founder Federico Mejer says, “Our name REVOLUCION is as much about our outlook on the market and its potential as it is about our approach to all that we do. In thinking about where we needed to take the agency to live up to our name, we see that branded content is the future of advertising. The time is undoubtedly right to forge this partnership.”