NEW YORK, NY— Integrated marketing and PR agency REVOLUCION will co-host event in partnership with The Fashion Group International (FGI) and People en Español. The event, The Latina Factor…Marketing Insights for Today’s Fastest Growing Consumers, will present a panel of experts in the fashion and beauty industries who will share insights on Latina marketing in fashion and beauty. 

Marketing insiders will share their expertise in reaching the Hispanic woman, a high-spending and fashion-savvy consumer. The event will take place from 6:00pm to 8:00pm at the Time & Life Building, 1271 6th Ave at 50th St, 8th Fl, New York, NY. Tickets for FGI members are $30, non-members $45. Reservations are required. For more information and for press tickets, please click here

The panel of speakers is comprised of Lucia Ballas-Traynor, publisher, People En Español; Kristyn Page, director, multicultural marketing for Macy’s; Daniel Villarroel, director, diversity marketing, Maybelline New York–Garnier; and Barbara Trujillo GomezTV personality and author of Barbara Por Atrás: A Latin Women’s Guide to Fitness. The panel will be moderated by Patricia Kelpie, director of strategic development, fashion and beauty, REVOLUCION.

“As the trailblazers on our panel can attest, Hispanic marketing is no longer optional,” Kelpie says. “It is a required component of any U.S.marketing strategy to achieve growth. Research shows that and our experts reinforce it from hands-on experience.”   

Insights to be revealed by REVOLUCION’s study, Marketing to Latinas,
include that, in the past year, overall spending for Latinas was 20 percent
higher than for Caucasian women and led among beauty purchases across all
ethnic groups. “As the trailblazers on our panel can attest, Hispanic marketing is no longer optional,” Kelpie says. “It is a required component of any U.S.marketing strategy to achieve growth. Research shows that and our experts reinforce it from hands-on experience.”
Insights to be revealed by REVOLUCION’s study, Marketing to Latinas,
include that, in the past year, overall spending for Latinas was 20 percent
higher than for Caucasian women and led among beauty purchases across all
ethnic groups.