The Rev. Jesse L. Jackson, president of the Rainbow PUSH Coalition, has sent a letter to BMW expressing concern over the actions of one of the automaker’s advertising agencies in issuing a “No Urban Dictate” for an upcoming BMW/MINI Cooper ad campaign. The request to discuss the matter comes after disclosure that BMW’s media buying agency sent an email to stations requesting information on ad rates, but specifically stated “No combos or urban formats” should be included. To read the full story click here.
Rev. Jesse Jackson asks BMW to explain how “No Urban Dictate” was issued
(August 19, 2009) The Rev. Jesse L. Jackson, president of the Rainbow PUSH Coalition, has sent a letter to BMW expressing concern over the actions of one of the automaker’s advertising agencies in issuing a “No Urban Dictate” for an upcoming BMW/MINI Cooper ad campaign. The request to discuss the matter comes after disclosure that BMW’s media buying agency sent an email to stations requesting information on ad rates, but specifically stated “No combos or urban formats” should be included.
(August 19, 2009) The Rev. Jesse L. Jackson, president of the Rainbow PUSH Coalition, has sent a letter to BMW expressing concern over the actions of one of the automaker’s advertising agencies in issuing a “No Urban Dictate” for an upcoming BMW/MINI Cooper ad campaign. The request to discuss the matter comes after disclosure that BMW’s media buying agency sent an email to stations requesting information on ad rates, but specifically stated “No combos or urban formats” should be included.