República’s CEO Jorge Plasencia pens op-ed on recent launch of the Stand Stronger US citizenship campaign
I attended a naturalization ceremony in Las Vegas in 2013 where I witnessed about 100 mostly Hispanic immigrants taking the oath of allegiance, tears rolling freely down many of their faces as they cradled babies and clutched little Star-Spangled Banners. As I watched, I was moved how these people, like my own parents, actively chose to become citizens of the United States of America. They committed themselves and their children to making meaningful contributions to our society, and they formed part of the ongoing human infusion that makes this country great. And now, nearly three years later, when the opportunity arose to work with the White House initiative to urge 8.8 million lawful permanent residents to obtain citizenship, we knew our agency, República, had to be a part
of it. Under the theme “Stand Stronger,” or “Más Firme. Más Fuerte” in Spanish, we developed a comprehensive, nonpartisan, pro bono campaign including strategy, branding, creative, digital, messaging, and social media platforms. The brand identity our team created depicts the letter “T” in the name “Stand Stronger” as a tree growing roots. Continue reading full article from PRWeek.com by clicking here.