MIAMI, FL – Advertising and PR agency Republica has been selected by the Miami Dolphins and Sun Life Stadium as their agency of record. Republica will develop and implement a national integrated communications campaign for the football team and stadium.
Republica will handle marketing communications efforts, which will include advertising, public relations and interactive elements. The advertising will target the team’s and the stadium’s key audiences nationally and in South Florida and will include the first comprehensive bilingual – English and Spanish – marketing campaign in Dolphins history.
“We’re thrilled to become the official marketing communications partner of the Miami Dolphins and Sun Life Stadium,” said Jorge A. Plasencia, chairman and CEO of Republica. “The Dolphins are to Miami what Apple Pie is to America. As proud Miamians, we feel privileged to have been chosen to work alongside the owners and leadership team on elevating their brands nationally and in South Florida,” added Plasencia.
“Republica is a tremendous addition to the Dolphins marketing family,” said Dolphins CEO Mike Dee. “Together, we’ll work on developing and implementing targeted advertising and PR initiatives to reach our fans in Miami, South Florida and beyond, while also complementing our community outreach efforts as we continue to build alliances throughout our broad and diverse region.”