Rentrak today announced a multi-year TV Essentials contract with Hispanic Group, an independent, minority-owned advertising agency with expert knowledge on reaching Latinos.

With Rentrak, Hispanic Group will receive television viewing information from more than 25 million TVs in approximately 12 million households to garner deeper insight into consumer viewing preferences and motivations.

“We are looking forward to working with Rentrak and having access to a massive system of information across a deep number of networks,” said Jose Valdrrama, chief executive officer of Hispanic Group. “Their targeting capabilities will help us enhance our clients advertising strategies.”

“Rentrak is extremely please to add Hispanic Group to our list of partners and to bring our Advanced Demographics and targeting capabilities to their clients,” said Chris Wilson, president of national television at Rentrak.

Rentrak’s television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.

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