Rentrak (NASDAQ: RENT), focused on precisely measuring movies and TV everywhere, today announced a TV Essentials contract with Vme, the Hispanic network.
Vme will utilize Rentrak’s industry-leading TV ratings currency, including its automotive segmentation, to gain insights about audience viewing patterns. Rentrak information will allow the network to give advertisers specific performance metrics tied to advertiser targets.
“Rentrak’s advanced TV measurement tools will provide precise and consistent insights into our consumer viewing behavior,” said Vme’s Vice President of Programming and Operations Doris Vogelmann. “Their detailed audience tracking helps us provide our clients with the most comprehensive, effective marketing plans possible.”
“Rentrak is pleased that a leading Hispanic network is adopting our Advanced Demographics ratings,” said Chris Wilson, president of national television at Rentrak. “We look forward to being a strong partner as they look to advance television selling and buying norms.”
Rentrak’s television ratings service is a fully-integrated system of detailed satellite, telco and nationwide cable TV viewing information from more than 25 million TVs and Video on Demand from more than 111 million TVs, including granular information for TV stations in all 210 markets projected to the US population.
Vme TV (pronounced veh-meh), is the first national Spanish-language television network in association with public television stations. Reaching more than 70 million households in the United States, Vme TV is broadcast in 43 markets by PBS stations and is available on DIRECTV, DISH Network, AT&T U-verse, as well as major cable companies including Comcast. The 24-hour digital broadcast service is dedicated to entertain, educate and inspire families in Spanish with a contemporary mix of original productions, exclusive premieres, acquisitions, and popular public television programs specially adapted for Hispanics.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries’ premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. .